Finials, Emblems, and the Springfield Branding

Hi everyone! Some self reflection post about my journey in this pen making world, and we'll be chatting more about branding.

Branding on a fountain pen is more than just a name. It’s part of the story the pen tells. Lately, I’ve been thinking about how to build the identity of Springfield Pens in a way that feels honest and intentional, without taking away from the artistry of the pen itself.

When I started Springfield Pens, I knew I wanted each pen to feel like a piece of art. Something meaningful. But the question I keep coming back to is, how do I sign that art without distracting from the design?

Looking at other pen makers, there’s a lot to admire and learn from. I’ve noticed I’m very particular about where and how branding appears. Some approaches feel too bold for the style I’m going for, while others are subtle and "just right".

One option is engraving the brand name directly onto the body of the pen. This is something Montblanc and Parker have done in the past, and maybe still do. I think Benu and Lamy might use this method too.

Another idea is a trim ring in gold or chrome with the brand name on it. Pilot uses this technique, and I like how subtle and refined it looks.

Then there is the finial, which is the top of the cap. Brands like Sailor, Montblanc, TWSBI, and Pelikan use this space well. I think it’s one of the most visible parts of a fountain pen, especially when it’s clipped in a shirt pocket. I often picture my pens like that, with just the finial showing. For those who love fountain pens, that little detail is instantly recognizable.

Out of all the methods mentioned above, I ended up with having an emblem on the finials. Something that is subtle, that completes the pen without overpowering the branding and still identifies the Springfield brand on the fountain pen.

So now I’m curious, what do you think?

If you’re a collector, maker, or just someone who enjoys writing by hand, where do you feel branding belongs on a fountain pen? Would you rather see one subtle detail or a combination of small touches? I’d love to hear your thoughts. Leave a comment or message me directly. Your input helps shape how Springfield Pens continues to grow.

In a future post, I'll share more on what's in the works in my workshop and what I've been up to on my newly made designs. Lots to update, so I'll try not to ramble too much :)

Regards,

Anson